How to monetise those buyer and tenant leads….with your eyes shut!

by Craig Vile

We all know that agents spend thousands every month on property portals like Rightmove, Zoopla and On The Market.

With portal listings costing upwards of £1,400 per branch, agents expect a strong return on investment (ROI). Yet while lead volumes remain high, many still struggle with lead generation challenges such as slow responses, poor qualification and missed opportunities.

That’s where our new PortalPal comes in. Designed to monetise property leads and create passive income streams, PortalPal ensures agents finally get maximum ROI from their portal spend – even while they’re sleeping.

From missed opportunities to passive revenue

Traditional methods of handling buyer and tenant enquiries often leave agents playing catch-up. Without rapid response times, leads go cold and valuable revenue opportunities are lost.

PortalPal changes all that. Branded as the agent, the tool automatically engages prospects from sites like Rightmove and Zoopla. Through a mobile-optimised interface, it asks qualifying questions around services such as mortgages, conveyancing, surveys, and utilities.

Qualified enquiries are then routed directly to trusted suppliers, generating new revenue streams instantly.

Craig Vile, director of The ValPal Network, explains: “PortalPal doesn’t just respond to leads – it turns them into revenue engines by qualifying and escalating them in real time.

“Agents can now focus on their core business while PortalPal generates income in the background, even overnight.”

Speed-to-lead: instant responses drive conversions

In today’s competitive market, speed matters more than ever. Research from Rex Software shows that agents who respond within the first minute are 391% more likely to convert a lead – yet only 7% achieve this.

By providing real-time responses, PortalPal ensures agents never miss that golden conversion window.

This means:

• Faster qualifications
• Higher lead conversion rates
• Better ROI on portal advertising

For agents looking to strengthen their digital marketing strategy, speed-to-lead makes a massive difference.

Unlocking hidden value in every lead

The challenge isn’t just volume – it’s value. Agents often generate hundreds of leads per branch, but without an efficient way to monetise them, most go untapped.

We estimate that if 1,600 branches used PortalPal, with each processing 180 portal leads per month, the system would handle over 3.45 million leads annually. That’s millions of opportunities to turn enquiries into revenue.

Built with agents and suppliers in mind

PortalPal is designed to work with agents, not against them. It enhances existing supplier partnerships, while also offering an optional pre-integrated supplier network for agencies without established relationships.

Current partners include:

• Rello and Conveyo - conveyancing
• Indigo – mortgages
• JustMoveIn – utilities & broadband

Vile explains that the goal isn’t to replace established supplier relationships but to amplify them. For agents without partnerships in place, TVPN can provide immediate connections to trusted suppliers so revenue can start flowing from day one.

Why PortalPal boosts lead generation

Unlike traditional auto-responders, PortalPal doesn’t just acknowledge an enquiry – it actively qualifies, routes, and escalates leads into real opportunities. The benefits include:

• Monetised leads with zero additional effort
• Better-qualified data and enhanced customer insight
• New passive income streams for agents
• Revenue generation around the clock – even while agents sleep

For more information (and to enjoy more sweet dreams) email us at team@valpal.co.uk