Privacy Policy — ValPal Ltd

Last updated: February 2026

ValPal Ltd (“ValPal”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use and share personal data when you:

• visit www.valpal.co.uk
• use our online property valuation tools
• request a valuation
• submit an enquiry
• interact with our communications
• are contacted regarding a property valuation

This policy is provided in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

ValPal Ltd
Registered office: Arden House, Regent Centre, Gosforth, Newcastle Upon Tyne, Tyne And Wear, England, NE3 3LU
Trading address: Angels House, 5 Albemarle Road, Beckenham, Kent, BR3 5HZ
Email: support@valpal.co.uk

For the purposes of UK data protection law, ValPal acts as both a data controller and a data processor, depending on how our services are used.

2. When we act as a data controller

We are the data controller when you:

• visit our website
• request a valuation directly through valpal.co.uk
• contact us
• interact with our marketing
• use website features
• respond to communications sent by ValPal

In these situations, ValPal determines how and why your personal data is processed.

3. When we act as a data processor

Estate agents use ValPal’s valuation platform on their own websites.

When you submit a valuation request through an estate agent’s website that uses ValPal technology:

• ValPal collects and securely processes the information on behalf of the estate agent
• the estate agent becomes the independent data controller for the enquiry
• ValPal acts as a data processor under a data processing agreement

The estate agent is responsible for how they use your data after receiving the enquiry.

4. Personal data we collect

Depending on how you interact with us, we may collect:

Identity and contact data

• name
• address
• postcode
• email address
• telephone number

Property information

• property type
• property characteristics
• valuation inputs
• estimated value data

Technical data

• IP address
• browser type
• device type
• general location (not precise location)
• cookie identifiers

Usage data

• pages visited
• interactions with valuation tools
• enquiry history
• website navigation behaviour

Communication data

• emails and messages sent to us
• call recordings (where applicable)
• appointment booking responses
• SMS or email replies

5. How we use your personal data and our lawful basis

Our legitimate interests include operating and improving a property valuation and lead-generation platform.

6. Sharing your details with estate agents

If you request a property valuation, your details will be shared with one or more selected estate agents covering your area so they can:

• provide a valuation
• arrange an appointment
• discuss selling or letting your property

Those estate agents receive your information as independent data controllers and will process your data according to their own privacy policies.

ValPal does not control how the estate agent uses your data after the referral is sent.

7. Automated processing and profiling

We use automated systems to:

• generate estimated property valuations
• prioritise enquiries
• measure service performance
• match users with appropriate estate agents
• analyse marketing performance

This constitutes profiling under data protection law.
However, it does not produce legal or similarly significant effects. A human estate agent will always be involved in providing advice or confirming any valuation.

8. Communications

You may be contacted by:

• telephone
• SMS
• email

This may include arranging appointments, confirming valuation requests and follow-up communication.

Some communications may be assisted by automated systems operating on behalf of ValPal or participating estate agents.

You may request that contact stops at any time.

9. Cookies and tracking technologies

We use cookies and similar technologies.
Full details are provided in our Cookie Policy.

Analytics and marketing cookies are only used with your consent.

10. International data transfers

Our hosting providers and service providers may process personal data outside the United Kingdom.

Where this occurs, appropriate safeguards are used, including approved contractual clauses or equivalent protection mechanisms required under UK data protection law.

11. How long we keep your data

We retain personal data only as long as necessary:

• valuation enquiries: up to 12 months
• communication records: up to 12 months
• client account data: duration of service plus statutory retention periods
• analytics data: up to 26 months
• legal or dispute records: as required by law

12. Your rights

You have the right to:

• access your personal data
• correct inaccurate data
• request erasure
• restrict processing
• object to processing
• data portability
• withdraw consent at any time

To exercise your rights, contact: support@valpal.co.uk

You also have the right to complain to the Information Commissioner’s Office (ICO).

13. Updates to this policy

We may update this Privacy Policy from time to time.
The latest version will always appear on this page.