Cookie Policy — ValPal Ltd

Last updated: February 2026

This Cookie Policy explains how ValPal Ltd (“ValPal”, “we”, “us” or “our”) uses cookies and similar technologies on our website (www.valpal.co.uk) and within our online valuation and lead-generation tools.

This policy should be read together with our Privacy Policy.

1. What are cookies?

Cookies are small text files placed on your computer, smartphone or other device when you visit a website. They allow a website to recognise your device and store certain information about your preferences or past actions.

Some cookies are necessary for a website to function properly, while others help us analyse usage or measure marketing performance.

Cookies may be:

• First-party cookies – set by ValPal
• Third-party cookies – set by external providers such as analytics or advertising platforms

2. Our legal basis for using cookies

Under the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR:

• Strictly necessary cookies are used because they are required to operate and secure the website and valuation tools.
• Analytics and marketing cookies are only used with your consent.

We do not place non-essential cookies on your device unless you actively choose to accept them via our cookie banner.

You can withdraw or change your consent at any time using the Cookie Settings link available on our website.

3. Why we use cookies

We use cookies to:

• operate and secure our website
• enable our online valuation tools
• remember your preferences
• recognise returning visitors
• understand how users interact with the valuation system
• improve performance and usability
• measure the effectiveness of leads generated for estate agents
• measure and optimise our marketing and advertising

4. Types of cookies we use

A. Strictly Necessary Cookies

These cookies are essential for the operation of the website and valuation tools. The website cannot function correctly without them.

They may include cookies that:

• maintain user sessions
• store cookie preferences
• enable form submissions
• support valuation calculations
• protect against fraud and malicious activity

These cookies do not require consent.

B. Analytics Cookies (Consent Required)

These cookies help us understand how visitors use our website and valuation platform so we can improve the service.

We use Google Analytics 4 which collects information such as:

• pages visited
• time spent on pages
• device type
• approximate geographic region
• how users reached the website

This information does not directly identify you, but it is still treated as personal data because your device can be recognised.

Example cookies:

• _ga
• _ga_*

Google may process this information on servers located outside the United Kingdom.

More information: https://policies.google.com/privacy

These cookies are only activated after you click Accept on the cookie banner.

C. Marketing and Advertising Cookies (Consent Required)

We use marketing technologies, including the Meta (Facebook) Pixel, to:

• measure advertising performance
• understand which campaigns generate valuation enquiries
• show relevant ValPal advertising to people who have visited our website

Example cookies:

• _fbp

These cookies are provided by third-party organisations and may track your browsing across different websites.

They are not set unless you provide consent.

More information: https://www.facebook.com/privacy/policy

5. International data transfers

Some third-party providers, including Google and Meta, may process cookie data outside the United Kingdom.

Where this occurs, appropriate safeguards are used, such as approved contractual clauses or equivalent legal protection mechanisms.

6. Managing your cookie choices

When you first visit our website you are given the option to:

• Accept all cookies
• Reject non-essential cookies
• Customise your preferences

You can change your choice at any time using the Cookie Settings link on the website.

You can also control cookies through your browser settings. Disabling strictly necessary cookies may affect the functionality of forms and valuation tools.

7. How long cookies last

Some cookies are deleted when you close your browser (session cookies).
Others remain on your device for a defined period (persistent cookies) so we can recognise returning visitors and remember preferences.

Third-party cookie durations are determined by the relevant provider.

8. Third-party control

Third-party cookies are controlled by the organisations that set them. ValPal does not control how those providers use information collected through their cookies. You should review their own privacy policies for further information.

9. Contact us

If you have any questions about this Cookie Policy or our use of cookies, please contact:

ValPal Ltd
Registered office: Arden House, Regent Centre, Gosforth, Newcastle Upon Tyne, Tyne And Wear, England, NE3 3LU
Trading address: Angels House, 5 Albemarle Road, Beckenham, Kent, BR3 5HZ
Email: support@valpal.co.uk

We may update this Cookie Policy from time to time. Any changes will be published on this page.