ValPal Ltd - Cookie Policy
Introduction
This Cookie Policy explains how ValPal Ltd ('we', 'our', or 'us') uses cookies and similar technologies on our websites. It should be read alongside our Privacy Policy, which explains how we use personal data collected through our websites and services.
We use the term 'cookie' to include cookies, tags, pixels, and similar tracking technologies. Cookies are small text files that are placed on your device when you visit a website.
1. How We Use Cookies
We use cookies for the following purposes:
- To make our websites work efficiently and securely.
- To improve the performance of our websites by understanding which parts work well and which could be improved.
- To deliver relevant advertising to you on our websites and other platforms.
- To measure the effectiveness of our marketing and communications.
- To enhance your experience, such as remembering your preferences or the pages you visited.
2. Types of Cookies We Use
We use several categories of cookies:
• **Strictly Necessary Cookies** – These are essential for the operation and security of our websites and cannot be turned off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.
• **Performance (Analytical) Cookies** – These help us understand how visitors use our websites by collecting and reporting information anonymously. For example, they let us see which pages are most popular and how users navigate around the site.
• **Functionality Cookies** – These allow our websites to remember choices you make (such as your username, language, or region) and provide enhanced, more personal features.
• **Targeting (Advertising) Cookies** – These cookies track your browsing habits to deliver advertising relevant to your interests. They are usually placed by third-party advertising networks such as Google Ads, Meta (Facebook), or LinkedIn, with our permission.
3. Cookies We Use
Below is a summary of the main cookies used on our websites:
| Cookie Type | Name / Provider | Purpose | Duration |
| Strictly Necessary | sessionid (ValPal) | Maintains session state for logged-in users and ensures secure form submissions. | Session |
| Performance | _ga (Google Analytics) | Tracks anonymous site usage and performance statistics to help improve website functionality. | 2 years |
| Functionality | user_prefs (ValPal) | Remembers user preferences (e.g., location, language, or cookie settings) to personalise experience. | 6 months |
| Targeting | _fbp (Meta/Facebook) | Measures and optimises advertising campaigns, delivering relevant ads to users. | 3 months |
Issued: November 2025
4. Consent and Cookie Control
When you first visit our website, you will be asked to provide consent for the use of non-essential cookies via our cookie banner. You can accept or reject different categories of cookies or change your preferences at any time by clicking 'Cookie Settings' at the bottom of our site.
Strictly necessary cookies do not require your consent as they are essential for the website to function.
If you choose to disable some cookies, certain parts of the website may not function properly.
5. Managing and Blocking Cookies
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. For detailed guidance on how to do this, please visit [www.allaboutcookies.org](https://www.allaboutcookies.org) or your browser’s help pages.
Please note that blocking cookies may affect the functionality and performance of our website.
6. Third-Party Cookies and Data Sharing
We use selected third parties, such as Google and Meta, to deliver targeted advertising and analyse performance. These third parties may collect data through cookies to serve personalised content and ads. We ensure that any data shared with third parties is anonymised wherever possible and handled in accordance with the UK GDPR and PECR.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our business practices. Any updates will be published on this page with a new 'last updated' date.
This Cookie Policy was last updated in November 2025.
8. Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us at:
Email: team@valpal.co.uk
Post: ValPal Ltd, Angels House, 5 Albemarle Road, Beckenham, Kent, BR3 5HZ
Phone: 0208 663 4930
We use cookies in accordance with the UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
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