45%, 40%, 15%, which category are you in?

It’s an interesting fact that 45% of members of The ValPal Network consider that the online valuation tool has revolutionised their business and their marketing strategy.

For example, Martin Gibbon, managing director of Balgores Property Group, said: “ValPal has streamlined our marketing efforts and is saving us money. If we cannot direct a marketing campaign to our online valuation tool, we simply don’t do it. We are much more targeted now than we have ever been before.”

Analysis shows us that our top performing agents, accounting for 45% of our clients, have a number of things in common. They have fully embraced ValPal, have positioned the call to action button in a prominent position on the first fold of their website using a colour that stands out and, importantly, have incorporated the valuation tool into all of their marketing campaigns.

A further 40% of our clients are very happy with the results ValPal has delivered, but in our opinion, they could be still be doing better. To move into the top 45%, this group should review their marketing activity and tweak the messaging slightly. Remember, in marketing small changes and refinements can make a huge difference.

There are also 15% of our clients that are not as happy as we would like them to be. They may suggest that ValPal isn’t working for them, perhaps they expect that it is going to ‘magic’ traffic to their website for the online property valuation tool to convert. ValPal will convert website traffic - that is a fact, but you need to integrate ValPal into your marketing to drive that traffic to your website.

Traditional estate agency marketing has, for the most part, been a branding exercise. Your lead expectations are low if you send out 5,000 leaflets, for example. Why? Because the message is about you the agent and has become ‘white noise’ to the consumer. That’s why it goes from the letterbox to the bin. BUT you can change this with ValPal. Now ask ‘How much is your home worth?’ on one side and ‘How much could you let your property for?’ on the other and see what difference it makes.

• So, what category are you in?
• What category do you want to be in?

Now for the good news!

The ValPal Booster Pack has everything you need to supercharge your lead generation:

• Leaflet/canvass card – A print -ready PDF designed using your branding and ready to send to your printers
• HTML email – An email template designed using your branding that is ready to send to your database
• Rightmove featured agent banner – branded and ready for you to forward to Rightmove for maximum portal exposure
• Zoopla sponsored area banner – A branded banner that is ready for you to forward to Zoopla
• Banners – A new call to action button for your website and a selection of banners to use within your general marketing including your email signature, newspaper advertising and more
• A branded A3 / A4 poster for your office window

Boost your ValPal NOW!
The ValPal Booster Pack costs just £300 + VAT.