Top 5 tips for driving traffic to your ValPal tool

The ValPal tool makes converting traffic into vendor and landlord leads easy, but if you’ve ever found yourself falling short, it might be time to review your marketing. The more traffic you drive to your website, the more leads you will ultimately receive. With this in mind, we’ve come up with five top tips for marketing the ValPal tool and boosting your website traffic.

So, what are the best ways of driving traffic to your ValPal tool?

 

Social Media Marketing

There’s no doubt that your target audience are using social media, and are likely using it every day. This makes social media a unique daily opportunity for you to engage with your local community and build a relationship with real people in your area. High quality content will get people clicking through your posts and onto your website, where you can capture their data through the ValPal tool, a live chat facility, or simply asking them to join your mailing list.

What’s more, offering users scrolling through their social media feeds a free instant online property valuation is an easy way of increasing leads. Everyone loves something for nothing!

 

Facebook Advertising

If you want to advertise your ValPal tool to homeowners within a few miles of a certain branch, how would you go about it? The short answer: Facebook advertising. Facebook’s demographic targeting allows you to pinpoint exactly who you want your advert shown to and in which areas. This makes your advertising budget more efficient and drives quality leads to your ValPal tool. You can refine this over time to find the perfect demographic for generating the most results for your business to offer a steady stream of new leads.

Businesses are calling Facebook advertising “Digital Canvassing”, and many are opting spend into a Facebook ad campaign in favour of traditional leafleting due to Facebook’s sophisticated targeting and algorithm.

 

PR

Print PR is a great way to increase organic look ups by growing your brand awareness through reaching a wider audience. Studies show that we’re more likely to trust a brand that we recognise, so being known locally can be a real advantage. This is equally relevant for digital PR. Backlinks from external websites will drive traffic to your website, which will also improve your brand reputation. Publications tend to have large social media followings too, so getting tagged in posts can create further awareness for the content that you want shared.

 

Content Marketing

There can be no doubt about it; content marketing is taking over from traditional display advertising. People want useful, insightful and interesting content and Google knows this. Their new algorithm is geared towards favouring websites that provide high quality content. You’ll start to see improvements in your SEO, while being shown in more searches through the use of relevant keywords and the overall relevance of your content.

 

Email Marketing

Intelligently nurturing your own database can be a great way of converting them into clients. From first time buyers looking to make the second step, to tenants going on to become homeowners, the great thing is that you know these people are active in your local property market. Creating a newsletter or a blog can be a fantastic way to engage local people via email. Promoting the ValPal tool to people who have previously used your company can create hot local leads. It can also give you an understanding of how these customers’ requirements have changed so that you can alter your approach accordingly.

 

If you would like to know more about how we can help with your marketing endeavours, email steph.rady@angelsmedia.co.uk