Five reasons why content is still king

by Peter Mitchell

Content is king has long been a mantra in the online marketing world. It helps to drive SEO and conversion on your website and engage your customers. But is the mantra still true today and can it really help you to build your estate agency or lettings agency business? Here are five reasons why content is still king and some tips to produce engaging blog content in 2025.

1 Positions you as an expert in your market, so share your knowledge

Potential tenants and landlords or buyers and sellers aren’t just browsing your website for fun. Instead, they are seeking answers or help. They might want guidance on simple how-tos, such as whether it’s the right time to sell or to understand the latest legislation such as the Renters’ Rights Bill. Or maybe they are looking for a checklist or guide to do their job better. By producing engaging, useful and practical content you’ll position yourself as an expert in your field.

2 Builds trust in your brand and generates leads so show you deserve their business

Great content helps to build trust in your brand and shows that you really do know the market. A well-written website is a great first step but a continuous flow of content, in the form of regular, informative blogs, will help to confirm your expertise and position you as a first stop for answers. This in turn will help to generate leads for your agency. It can also be more cost-effective and a subtler way of reinforcing your message than traditional advertising.

3 Places you top of mind so be relevant

Becoming a first stop for answers means that you must stay current and relevant if you are to retain this top-of-mind position in your clients’ minds. Timely, quality blogs, centred around key market issues such as housing market surveys or budget impacts, will help to ensure you maintain relevancy with your key market and further demonstrate your expertise.

4 Allows you to share your tone of voice so have an opinion

As a business you want to stand out from your competition and quality content can give you a key tool to do that. The importance of content means that you will be fighting for mind space with your competitors however, so using it to share your unique tone of voice can be helpful. Passionate about regulatory reform? Make sure your readers know it. Doing something a little different from the norm? Make sure you promote it.  

5 Showcases your success so build a business to be proud of

Your blog is your time to shine, as well as a platform to inform and educate. So if you have achievements to be proud of then make sure you use your blog to showcase them. Make it human. It will help to convince prospective buyers, sellers, landlords or tenants that you are the agency to choose.

Get in touch to find out how we can help you create blogs that your clients will love, with relevant and timely topic ideas. All content is written by trained journalists with specific knowledge and expertise in the property market who are able to create bespoke content. As well as blogs, our expert writers can help with any content needs, from newsletter articles to press releases, guides, website copy and more. Drop us a line at team@valpal.co.uk