Revealed – how MovePal can help you to work smarter over the summer holidays

Summer is in full swing, and with it comes beach trips, family barbecues and holidays abroad as the nation gears up to enjoy the scorching temperatures.

It’s also typically a period of slowdown for estate and letting agents, with the traditional summer lull as home movers either have already completed their transaction during the popular spring season, or bide their time to move in the autumn instead.

Unusually for summer, though, the market remains hot as the post-pandemic property boom is yet to fizzle out. UK house prices rose for the 12th consecutive month in June, indicating the market has ‘defied any expectations of a slowdown’, according to the Halifax House Price Index.

Although conditions remain favourable, agents should always plan ahead and consider new ways to secure business during a historically quiet time in the market.

Fortunately, our MovePal tool can do just that, helping to automatically stay in front of your prospects and engage with your database even while the summer holidays are in full swing.

It’s there to be the 12th man in your team, there to do the heavy lifting so you don’t have to. Working in the background to nurture those leads over the summer, ready for contacting in the early autumn when the market kicks fully back into gear.

Instant lead generation

Seller and landlord leads are the bread and butter for agencies. Without them, it can be hard to find business, and the last thing you want to do is trawl through your database to find a couple of leads.

That’s why we designed MovePal to do the heavy lifting, using lead generation and lead nurturing to identify which prospects are ready to convert into a market appraisal/instruction.

Our team of marketing specialists will run and manage Facebook ad campaigns to generate vendor and landlords leads, which can also be achieved through portal leads and your own database.

Once these leads are generated, MovePal will nurture them to keep you and your brand front of mind even as the market slows down a tad.

Filtering hot leads from cold

Nurturing potential opportunities until they are ready to commit can be a challenge for busy agents who are already inundated with tasks.

MovePal removes the responsibility of browsing your database by automatically engaging with old leads, and will inform you when they are ready to take further action. So, for example, a lead might be cold or lukewarm over the summer months – distracted by holidays and keeping the kids entertained – only to be much hotter again at the end of August/start of September.

Without nurture, these leads disappear and you could miss out on potential business. By nurturing them, you keep these leads in your rear view mirror until they’re ready to be contacted.

Doing this filters the hot leads from the cold ones, leaving agents to deal with the hottest prospects and eventually secure new business, rather than wasting time on leads who aren’t interested in selling or letting their home right now.

Short and long-term lead nurturing

MovePal acts as a personalised but automated two-way communication platform. When a lead comes in, it will instantly engage with the prospect via email, SMS, and voice drops.

This short-term nurture campaign is specifically designed to get a reaction, which you will be immediately notified of.

By contacting prospects as soon as possible, MovePal helps to communicate a reliable service, giving you the best chance of converting that lead. On average, we have seen a 30% response rate from the first email and text message.

If the lead doesn’t respond right away, however, MovePal will implement a long-term nurture campaign branded to your agency, providing your leads with helpful resources via email and SMS.

These can range from local market reports and new property listings to blogs on how to effectively sell or let a property.

It’s especially important to keep up a level of contact and communication in the summer months, when people might assume that agents are downing tools and heading off on holiday. By having an extra person in your team effectively, there to nurture leads 24/7, you can ensure your agency doesn’t switch off when the mercury rises.

Taking action

MovePal acts as an efficient team member, carefully guiding your prospects through the nurture journey. Once your leads are at their hottest and you have been notified, it’s time to get in touch.

Through MovePal, you can book more valuations while also staying on top of your pipeline, meaning you are no longer wasting a high percentage of the leads you generate.

To achieve a high-functioning agency, it’s beneficial to streamline productivity and maintain synergy between team members. MovePal can achieve this, fostering a central hub way of working, whereby one person manages the leads and accounts and delegates these to the appropriate member when necessary.

In the current sunny climate, which is likely to see staff members take a much-needed holiday, it’s even more important than ever to implement MovePal to your agency to maximise the return on investment.

Summer might typically be a time of slowdown in the property market, as the holiday season gets into full swing and the weather hots up, but it doesn’t need to be a time of slowdown for your business.

If you aren’t already using MovePal, now is the perfect time to get started. For more information, please contact us today or email us at team@valpal.co.uk. You can also call us directly on 020 8663 4930.